Privacy Does Matter!

Do we care about our privacy? Of course yes! Since our lives cannot be without social media and big data, our privacy starts to become the biggest concern. Can we trust all social platforms? We are not sure if the personal information we provided is safe enough. Whether the social platforms take serious of users’ privacy as confidential work will have a strong impact on users’ daily lives.

Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. Thus, E-commerce companies had to pay higher prices for digital advertising, which rose the costs of mobile ads. Apple’s privacy changes have added to the uncertainty that marketers face this year as the pandemic continues to impact consumer behavior.

It reminded me of earlier news that happened in summer. Didi, a Chinese ride-hailing app, was blocked over a privacy breach by China. One of the country’s biggest ride-hailing services had been ordered off app stores over serious violations related to customer privacy. Didi was suspected of leaking users’ personal privacy information and movement while using the app. Although the company said that it would strive to rectify any problems and protect users’ privacy and data security and prevent cybersecurity risks, Didi still faced the problem that it had mishandled sensitive data about its users in China.

Privacy issues regarding social platforms are getting more common. It is more like a moral problem that companies should pay attention to. An unsafe environment for uses’ privacy can bring companies a lot of benefits, it can cause more problems and even harm users’ life safety. If we find out that our privacy is no longer safe anymore, we will start to worry about every piece of information we have stored in our phones or laptops.

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