Blue Monday?

No thanks. Not buying it.

Experts will have us believe there is a phenomenon that exists every third January called, Blue Monday.

Does it really exist?

How did that happen, you ask?

Perhaps, because of another worn-out phrase that permeates our thoughts at this time of year.

Of course, this is a sentiment shared by so many people, it represents just the right soft spot for good marketers to take advantage. And, who can blame them? They’re only selling what we are predisposed to.

Here in Canada, we hunker around in our igloos and commiserate about how depressed we are because it’s so damn cold outside. You’d think we would be used to it by now, right?

You don’t hear Australians complaining about how unbearably hot it is all the time. Plankers!

Now, I’ll grant you, given the kind of year we’ve all just lived through, who couldn’t use a nice respite right about now? But, should I be told I should be depressed because I can’t?

Blue Monday has to be the most insidious of all. Projecting this kind of negative emotion on folks who are already feeling the strain of daily life, is just out of bounds.

Do we actually need to be told by advertisers when to be blue, and how to correct it?

Call me crazy, but I never thought about travel as ‘getting away’, but rather a new adventure to look forward to.

I try to remind myself every day, I really don’t have much to be blue about anyway. I mean if I wanted to be blue, which I don’t, it would have been 28 days ago during the winter solstice. That’s the day with the least daylight of the year. Each day gets a minute longer now. That sounds much more positive to me.

Blue Monday? That’s a piece of cake.

Cake! Now, there’s a good idea.

As always, thanks for taking the time. I appreciate you all.

Related posts:

Over the last month and a half I have fallen into a vicious cycle of ‘I’ll do that tomorrow, I deserve a break’. Which has resulted in me becoming incredibly unproductive. As someone who considers…