Are we entering a new era of digital marketing?

Marketing has changed a lot. Specially with the disruptions introduced by the tech industry. The internet has added an entirely new chapter in the book of marketing known as “Digital Marketing”. Even though there are some bad notions of digital marketing these days with all the fake news, click baits etc, it is very hard for businesses to ignore it. In fact the very survival of a business depends on a successful execution of well planned digital marketing strategy.

Over the years the way we interact with our devices have changed a lot. First of all people these days are spending more and more time on social messaging apps. In fact the messaging app now have more daily active users than social networks:

This poses both new challenges and opportunities for marketers. These social messaging platforms like Facebook Messenger, offers businesses the opportunity to interact with their customers at a social and personal level. For businesses these messaging apps are proving to be an important support and sales tool.

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